BMW is set to redefine its most iconic model with the unveiling of the new BMW i3, the first fully electric 3 Series and the second vehicle built on the brand’s new “Neue Klasse” platform. More than an evolution, this i3 represents a fundamental shift in BMW’s approach to mobility.
The model debuts as the i3 50 xDrive, featuring dual electric motors and all-wheel drive, producing 345 kW (469 hp) and 645 Nm of torque.
Neue Klasse: the foundation of BMW’s future
The new i3 plays a central role in BMW’s future strategy. The Neue Klasse introduces a new technological framework where software, electrification and efficiency take priority.
At its core is the sixth-generation BMW eDrive system, featuring an 800-volt architecture, new round-cell batteries and significantly improved efficiency. This enables a range of up to 900 km (WLTP) and charging power of up to 400 kW.
In real terms, this means up to 400 km of range can be added in just 10 minutes of fast charging.
Digital experience: redefining the cockpit
Inside, the BMW i3 introduces a completely new user interface. The BMW Panoramic iDrive replaces traditional instrument clusters with a full-width projection across the windscreen.
This is complemented by a 17.9-inch central display and a 3D head-up display, creating a driver-focused digital environment.
The interaction is supported by a virtual assistant based on artificial intelligence and advanced language models, enabling more natural voice commands and integration with external digital services.
The electronic architecture is also built around four dedicated ‘supercomputers’, responsible for different vehicle functions, with processing capacity up to 20 times greater than previous generations.
Driving experience: precision meets electrification
BMW maintains its focus on driving dynamics through the “Heart of Joy” system, which controls key driving functions with response times up to ten times faster than previous systems.
This system enables more precise control in corners and more predictable handling, while the battery architecture, positioned in the floor, contributes to a low center of gravity and improved dynamic balance.
The i3 also integrates advanced driver assistance systems with a ‘symbiotic’ approach, where the driver continues to play an active role even with the assistance systems activated.
Design: evolution of an icon
Visually, the new i3 retains classic BMW sedan proportions while introducing a cleaner, more modern design language.
The front integrates the signature grille and headlights into a unified lighting element, while the rear emphasizes width and precision with horizontal light signatures.
Inside, the cabin maximizes space and integrates sustainable materials with a strong digital focus.
Production and sustainability
The BMW i3 will be produced at BMW’s Munich plant, which is undergoing transformation to become fully dedicated to electric vehicles.
The model also incorporates around 30% recycled materials and follows a lifecycle approach to reducing CO₂ emissions.
A turning point for BMW
The new BMW i3 is more than just another electric vehicle. It represents a new philosophy for the brand — combining technology, sustainability and driving pleasure in a single package.
With its long range, ultra-fast charging and advanced digital ecosystem, the i3 positions itself as a key player in BMW’s electric future — and in the premium EV segment as a whole.